My services.

  • SEO Strategy

    Enhance your website’s visibility and performance with a strategic, data-driven approach to SEO. I specialize in on-page SEO and local SEO. My services include, but are not limited to: landing page optimizations, metadata, internal linking, in-depth keyword research, content optimizations, content planning, blog writing, and more.

  • Content Marketing

    A strong content strategy is the foundation of meaningful engagement and long-term growth. I provide end-to-end content marketing services, including content calendar creation, mapping, and management to keep your brand voice consistent and compelling. Whether you need high-quality blog writing or SEO optimization, I craft content that attracts, informs, and converts.

  • Local Business Marketing

    From event management and promotional planning to listing management and local SEO strategy, I help small, local businesses establish a strong presence in their communities. Consider me an extension of your team that drives measurable results!

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Reviews & Recommendations.

  • Sierra's arrival was a watershed moment for our marketing department.

    She took the time to understand in depth how our organization works, endear all team members to her through her approachability and candor, and set about improving her department from 'soup to nuts'!

    She has a keen eye for detail and a very creative mindset. Through her strong communication skills and natural empathy, Sierra ensured that her initiatives were successful for all stakeholders. I would relish the opportunity to work with Sierra again and I believe she would be a fantastic addition to any high-functioning team.

    — Dylan Shipsey, President of Operations, Puesto + Marisi

  • Sierra is an outstanding Editorial Manager who led all of our content strategy, content creation, editorial, and SEO including core web.

    In revenue alone, Sierra increased organic search revenue by 33%. She grew organic search traffic and blog traffic by more than 400%, spearheading a re-launch of our blog with new revised content, editorial and expert guidelines, and keyword-informed content. In short, Sierra singlehandedly built our content and editorial strategy and proved it out in execution, demonstrating stellar results and educating the entire organization on the role and importance of search-informed content in our marketing funnel.

    — Allison Khurana, CRO at GoodBuy Gear

  • Sierra consistently showcased outstanding leadership and expertise in spearheading strategic marketing initiatives.

    Sierra seamlessly stepped into our Marketing department, transforming its operations by implementing effective communication strategies and introducing streamlined processes that enhanced both efficiency and impact.

    She led innovative digital marketing campaigns, mastering local SEO and paid advertising, which significantly boosted engagement and traffic. Her data-driven approach ensured that each campaign directly supported our business objectives. Additionally, her strong communication across departments ensured smooth coordination and seamless execution of all initiatives.

    — Mandie Geller, Head of Social and Photography, Puesto + Marisi

  • Sierra is hands down the most outstanding editorial manager and content strategist I've had the privilege of working with.

    She's able use consumer insights and keyword research to find the intersection between SEO opportunity and what the consumer actually cares about. She constantly stays up to date on the latest Google algorithm changes to ensure content is optimized accordingly and unlike many content professionals, her expertise can flex across editorial and core web. Sierra brings a deep level of expertise to the table and is able to lead complex, integrated marketing campaigns in order to drive real business results.

    — Alena Courtney, VP of Marketing at GoodBuy Gear

  • Sierra is a rare talent who combines a creative marketing mind with an exceptional ability to improve workflows.

    Her first project at Puesto was introducing Asana, a web-based project management tool, across 10 restaurants and the main office. What was the most impressive (besides the immediate impact) is how Sierra managed the change process. This was the first project (out of many) that showed Sierra's capability in managing seamless transitions.

    Sierra played a central role in determining which marketing events our company participated in. As part of the Events Department, I truly appreciated her thoroughness in outlining the 5 W's (Who, What, Where, When, and Why) in the handoff emails to us. Sierra is a true team player by always volunteering to support our operations team in running the events. To bring it full circle, Sierra also introduced a "post-op" process, where we could review each event after it had taken place to decide what we can improve on and if we want to participate again.

    — Philipp Hanna, Director of Guest Experience, Puesto + Marisi

  • If your brand needs to efficiently optimize organic search, your team needs Sierra!

    During Sierra's time at GoodBuy Gear she made incredible contributions to the organic marketing team. She owned the brand's SEO and editorial strategy, managed a team of writers, lead content distribution across all organic channels and so much more. Her efforts helped GoodBuy Gear rank #1 for several key terms and increased organic search traffic +46% YoY. While managing Sierra I was incredibly impressed by the results she drove singlehandedly compared to the results I've seen when previously working with large SEO agencies.

    — Maddy McLean, Brand Communications Lead at GoodBuy Gear

  • Sierra is the most talented editorial manager I have ever worked with.

    She wore so many hats during our time working together and absolutely blew our team away with her organization and speed. If you ever get the chance to work with Sierra, consider yourself lucky, because she is a star.

    — Esther Gault, UX Design Lead at GoodBuy Gear

  • Sierra is a team-player that brings great ideas to the table and also really "gets" SEO-focused content marketing.

    Sierra was a great asset to Siege Media. Myself and our entire team were always impressed with her professionalism as well, which stood out amongst her colleagues. Sierra has my strong recommendation and I believe she would excel in any content marketing-focused capacity.

    — Ross Hudgens, CEO, Siege Media