Some of My Favorite Work

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Some of My Favorite Work 🤍

LIFESTYLE BLOG CONTENT
Sierra Skelly Sierra Skelly

LIFESTYLE BLOG CONTENT

My bread and butter: lifestyle content. I can tackle everything from parenting and wellness topics to home insurance and home improvement.

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PRODUCT REVIEWS
Sierra Skelly Sierra Skelly

PRODUCT REVIEWS

From snacks to strollers, I take an unbiased and research-driven approach to product reviews that answer the questions your consumers are actually asking.

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ECOMMERCE BUYING GUIDES
Sierra Skelly Sierra Skelly

ECOMMERCE BUYING GUIDES

From gift guides to in-depth product guides, I can break down the most confusing topics into an easily digestible format for your consumers.

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EMAIL COPYWRITING
Sierra Skelly Sierra Skelly

EMAIL COPYWRITING

I have over three years of experience writing copy for emails that drive engagement and sales.

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VIDEO STRATEGY & IDEATION
Sierra Skelly Sierra Skelly

VIDEO STRATEGY & IDEATION

Through keyword research and consumer insights, I can help you ideate multi-channel videos to support engaging campaigns and grow your online community.

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Recent Case Studies

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Recent Case Studies 📈

+1,546% organic search traffic in 4 months

Puesto Local SEO Strategy

Through low-hanging fruit opportunities such as: on-page updates, meta description optimizations, internal linking, and the creation of SEO-optimized location pages, I was able to increase eatpuesto.com organic traffic by over 1,500% in just 4 months, making it the #1 traffic driver to the website.

eCommerce SEO Strategy

During my time at GoodBuy Gear, I led our entire editorial strategy from scratch. I did in-depth keyword research, built out content calendars and hired a team of parenting writers to create the first-hand experience product guides we needed. I created strategic and in-depth SEO optimized content briefs as well as wrote several articles myself to grow organic blog traffic.

I also led our eCommerce SEO strategy. I optimized product pages, created new pages, updated our site hierarchy, informed UX adjustments, created in-depth buying guides and more.

overall organic search traffic:

+46% YoY, +33% last 6 months

organic blog traffic: +187% YoY, +304% last 6 months

Reviews & Recommendations.

  • Sierra is an outstanding Editorial Manager who led all of our content strategy, content creation, editorial, and SEO including core web.

    In revenue alone, Sierra increased organic search revenue by 33%. She grew organic search traffic and blog traffic by more than 400%, spearheading a re-launch of our blog with new revised content, editorial and expert guidelines, and keyword-informed content. In short, Sierra singlehandedly built our content and editorial strategy and proved it out in execution, demonstrating stellar results and educating the entire organization on the role and importance of search-informed content in our marketing funnel.

    — Allison Khurana, CRO at GoodBuy Gear

  • Sierra is hands down the most outstanding editorial manager and content strategist I've had the privilege of working with.

    She's able use consumer insights and keyword research to find the intersection between SEO opportunity and what the consumer actually cares about. She constantly stays up to date on the latest Google algorithm changes to ensure content is optimized accordingly and unlike many content professionals, her expertise can flex across editorial and core web. Sierra brings a deep level of expertise to the table and is able to lead complex, integrated marketing campaigns in order to drive real business results.

    — Alena Courtney, VP of Marketing at GoodBuy Gear

  • If your brand needs to efficiently optimize organic search, your team needs Sierra!

    During Sierra's time at GoodBuy Gear she made incredible contributions to the organic marketing team. She owned the brand's SEO and editorial strategy, managed a team of writers, lead content distribution across all organic channels and so much more. Her efforts helped GoodBuy Gear rank #1 for several key terms and increased organic search traffic +46% YoY. While managing Sierra I was incredibly impressed by the results she drove singlehandedly compared to the results I've seen when previously working with large SEO agencies.

    — Maddy McLean, Brand Communications Lead at GoodBuy Gear

  • Sierra is the most talented editorial manager I have ever worked with.

    She wore so many hats during our time working together and absolutely blew our team away with her organization and speed. If you ever get the chance to work with Sierra, consider yourself lucky, because she is a star.

    — Esther Gault, UX Design Lead at GoodBuy Gear

  • Sierra is a team-player that brings great ideas to the table and also really "gets" SEO-focused content marketing.

    Sierra was a great asset to Siege Media. Myself and our entire team were always impressed with her professionalism as well, which stood out amongst her colleagues. Sierra has my strong recommendation and I believe she would excel in any content marketing-focused capacity.

    — Ross Hudgens, CEO, Siege Media